Consulting 

Tesco, U.K. 

(2020 - 2024)

• Partnered with the largest supermarket in the U.K. to design, implement and evaluate a nationwide, online-field randomised controlled trial to discourage consumption of single-use plastic-bags, involving over 2.4 million orders. 

World Bank - the Mind, Behaviour, and Development Unit (eMBeD)
(2021)

• Developed a codebook of Behaviour Change Communication campaigns to increase female labour force participation in the MENA region.

• Designed survey instruments to measure gender norms acting as barriers to girls' education in Pakistan.

• Performed quantitative data analysis to assess the beta-test performance of a job - skills matching algorithm.